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The incubator · Las Vegas · Since 2009

We put money, expertise and a build team behind companies people use every day. Some we acquire outright. Some we back early. All of them get operators in the room, not just a cheque.

Technology and lifestyle incubator.

HQ 36.1699° N / 115.1398° W
Las Vegas, Nevada
Entourage Investment Group, LLC
Owned and strategic · Board level, hands on
Scroll to explore
Three sides of one group

We invest in, acquire and build companies in technology and lifestyle. Cool Inc, our own product, design and engineering team, does the building. And we back the non-profits that deliver [real services to children and families in need.]

2009
Entourage Investment Group is founded in Las Vegas
25+
Years of gaming, hospitality and technology relationships
287%
Growth behind House Advantage's Inc. 5000 ranking, 2019
18yrs
From founding House Advantage to the 2022 exit
How we work

Four ways we work
with a company.

Most groups stop at the investment. We keep going, because the team that built House Advantage knows what a company needs in the two years after the money lands.

01InvestOutright acquisitions and strategic equity in companies with technology worth owning.Acquire
Back founders
02GuideBoard seats and hands-on direction across marketing, technology and loyalty.Board level
Hands on
03BuildCool Inc, our own product, design and engineering team, goes to work on the product.Build with
Cool Inc
04ConnectTwenty-five years of gaming, hospitality and technology relationships, opened up.Gaming · Hospitality
Technology

Owned and strategic

Some we acquire outright. Some we back early. Wholly owned businesses and strategic positions sit side by side.

Board level, hands on

All of them get operators in the room, not just a cheque.

Portfolio

Companies.
Owned and strategic.

Wholly owned businesses and strategic positions across technology, hospitality, media and gaming. The list grows; the way we work with each one does not change.

P · 01Software and design

Cool Incubator

The group's build arm. Product development, design and technology consulting.

Wholly owned
P · 02Cybersecurity

Axiom Cyber Solutions

Cybersecurity for small and mid-sized businesses, acquired by the group in 2019.

Acquired 2019
P · 03Media and streaming

TV4 Entertainment

Streaming channels and original content reaching viewers worldwide.

Board seat
Fast Company Most Innovative, 2019
P · 04Craft beverage

Santa Monica Brew Works

An award-winning craft brewery with a Southern California twist.

Strategic
P · 05Gaming and rewards

Signal Zero

A patent-pending rewards platform built for the video gaming market.

Strategic
P · 06Media and licensing

3.1.0. Productions

Modern media across film, television, games and music, plus brand licensing.

Wholly owned
Next company

Building something people use every day? Tell us about it.

Pitch us ↗
0106
Two designers reviewing an app layout on screens at night Cool Inc logo
Cool Incubator

The studio
inside the group.

Cool Inc is how Entourage builds. A product, design and engineering team that works on the companies we own, takes on consulting for partners, and gets an idea from a conversation to something people can use.

We don't just fund it. We build it. It is the same discipline that built HALo.

Product developmentIdea to launch
DesignUI, UX, design systems
Web and mobile buildsEngineering
Technology consultingAdvisory
Work with Cool Inc
The record

The record.
Sourced, not claimed.

What the companies in and around the group have done. Figures come from the awarding organisations, not from us.

  1. 2004

    House Advantage is founded

    Jon starts a loyalty and marketing technology company in Las Vegas, later building teams there and in India.

  2. 2009

    Entourage Investment Group is founded

    A private group to own and back technology and lifestyle businesses, with operators rather than passive money.

  3. 2019

    Independently ranked for growth

    House Advantage at No. 1453 on the Inc. 5000 and 347th on Deloitte's Technology Fast 500, after 287 percent growth. TV4 Entertainment named to Fast Company's Most Innovative Companies the same year.

  4. 2022

    Light & Wonder acquires the House Advantage assets

    HALo and around twenty of the team move to the gaming industry leader. Eighteen years from founding to exit.

    Read the announcement ↗
  5. Now

    Building the next ones

    Cool Inc gives the group its own product, design and engineering team, so the next company gets built as well as backed.

Make-A-Wish & Olive Crest

Giving is not a footnote.

Entourage supports non-profits that deliver real services to children and families in need. The drives run every year, and the involvement goes past writing a cheque.

Parents and children doing crafts together at long tables
"They are the unsung heroes in the Las Vegas community, helping so many local young people on the path to success."Jon Wolfe, on Olive Crest

Make-A-Wish Southern Nevada

Granting wishes for children with critical illnesses. Jon chairs the board.

15yrs

Olive Crest, every day

Children and families served daily across California, Nevada and the Pacific Northwest.

3,500
Inc. 5000 No. 1453 House Advantage, 2019✦
Deloitte Technology Fast 500 347th, House Advantage✦
Fast Company Most Innovative TV4 Entertainment, 2019✦
Forbes Technology Council Jon C. Wolfe✦
About

Operators, not passive money.

Jon founded Entourage in 2009 after more than twenty-five years running technology and operations inside the gaming industry.

Portrait of Jon C. Wolfe

Jon C. Wolfe

Founder, Chairman & CEO

Jon founded Entourage in 2009 after more than twenty-five years running technology and operations inside the gaming industry. He built House Advantage, the Las Vegas loyalty platform behind HALo, into an international business, and Light & Wonder acquired its assets in 2022.

Today he invests in and builds technology and lifestyle companies, takes board seats where he can be useful, and gives the same attention to the charities the group supports.

  • SVP and CIO, Horseshoe Gaming Group and Resorts InternationalGaming
  • EVP Operations and CIO, Binion EnterprisesGaming
  • Founder and CEO, House Advantage2004 · assets acquired by L&W, 2022
  • Founder, Chairman and CEO, Entourage Investment Group2009 · present
  • Member, Forbes Technology Council2019 · present
  • Chairman of the Board, Make-A-Wish Southern NevadaPresent
For founders

What happens after you pitch.

01

Send us a paragraph

No deck needed to start. What you are building, who it is for, and where you are stuck.

02

You hear back within a week

Either way. A no comes with the reason, so you are not left guessing.

03

If it fits, you meet Jon

The conversation covers what you need beyond money: the build, the board, the introductions.

Contact

Tell us what
you are building.

If your company fits the way we invest and build, we would like to hear about it. Founders get a reply from a person, not a form letter.

Entourage Investment Group, LLC10100 W. Charleston Blvd., Suite 130
Las Vegas, NV 89135
--:--Las Vegas time
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