
Capital for founders. Capability for what comes next.
Entourage is a technology and lifestyle incubator. We invest money, expertise and resources in technology and lifestyle companies, acquire businesses with potential, and build through Cool Inc.
Built by operators, for founders.
More than capital. A working partnership.
- 01
Acquire
Take responsibility for companies with durable potential.
- 02
Back founders
Invest capital, expertise, resources and active board participation.
- 03
Build with Cool Inc.
Ship products through an embedded software, design and consulting hub.
A portfolio built around founders,
technology and influence.
A focused portfolio that combines ownership, strategic investment and active support.






The record.
What the companies in and around the group have done. Figures come from the awarding organisations, not from us.
- 2004
House Advantage is founded
Jon starts a loyalty and marketing technology company in Las Vegas, later building teams there and in India.
- 2009
Entourage Investment Group is founded
A private group to own and back technology and lifestyle businesses, with operators rather than passive money.
- 2019
Independently ranked for growth
House Advantage at No. 1453 on the Inc. 5000 and 347th on Deloitte's Technology Fast 500, after 287 percent growth. TV4 Entertainment named to Fast Company's Most Innovative Companies the same year.
- 2022
Light & Wonder acquires the House Advantage assets
HALo and around twenty of the team move to the gaming industry leader. Eighteen years from founding to exit.
- Now
Building the next ones
Cool Inc gives the group its own product, design and engineering team, so the next company gets built as well as backed.
The development hub inside the investment model.
Cool Inc is Entourage's wholly owned product, software, design and consulting practice, giving ambitious teams practical capacity to move from idea to shipped experience.
Meet Cool Inc ↗
Investing in possibility beyond business.

Make-A-Wish Southern Nevada
Granting wishes for children with critical illnesses.
Jon chairs the board.

Olive Crest, every day
Children and families served daily across California, Nevada and the Pacific Northwest.
“They are the unsung heroes in the Las Vegas community, helping so many local young people on the path to success.”Jon Wolfe, on Olive Crest

Jon C. Wolfe
Jon founded Entourage Investment Group in 2009. He previously founded House Advantage, whose assets Light & Wonder acquired in 2022, and brings 25+ years of leadership across casinos, technology and loyalty.
Today he invests in and builds technology and lifestyle companies, takes board seats where he can be useful, and gives the same attention to the charities the group supports.
Track record
- SVP and CIO, Horseshoe Gaming Group and Resorts InternationalGaming
- EVP Operations and CIO, Binion EnterprisesGaming
- Founder and CEO, House Advantage2004, assets acquired by L&W 2022
- Founder, Chairman and CEO, Entourage Investment Group2009, present
- Member, Forbes Technology Council2019, present
- Chairman of the Board, Make-A-Wish Southern NevadaPresent
Signals from the portfolio and community.
Light & Wonder acquires the House Advantage assets
HALo and around twenty of the team moved to the gaming industry leader in 2022.
Read story ↗ BriefingHow Cool Inc helps teams ship
Inside Entourage's product, software, design and consulting development hub.
Read story ↗ BriefingAxiom and the practical work of cybersecurity
A look at the cybersecurity company Entourage acquired in 2019.
Read story ↗ BriefingFifteen years of wishes in Southern Nevada
Entourage's continuing support for Make-A-Wish Southern Nevada.
Read story ↗What happens after you pitch.
- 01
Send us a paragraph
No deck needed to start. What you are building, who it is for, and where you are stuck.
- 02
You hear back within a week
Either way. A no comes with the reason, so you are not left guessing.
- 03
If it fits, you meet Jon
The conversation covers what you need beyond money: the build, the board, the introductions.
Bring us the ambitious version.
Founders, co-investors, press and charity partners: we'd like to hear what you're building.
10100 W. Charleston Blvd., Suite 130Las Vegas, NV 89135
(310) 362-3514
info@entouragegrp.com
