Technology and lifestyle incubator · Las Vegas · Since 2009

Capital for founders. Capability for what comes next.

Entourage is a technology and lifestyle incubator. We invest money, expertise and resources in technology and lifestyle companies, acquire businesses with potential, and build through Cool Inc.

Built by operators, for founders.

25+Years operating
6Companies
Technology + lifestyleFocus
What we do

More than capital. A working partnership.

  1. 01

    Acquire

    Take responsibility for companies with durable potential.

  2. 02

    Back founders

    Invest capital, expertise, resources and active board participation.

  3. 03

    Build with Cool Inc.

    Ship products through an embedded software, design and consulting hub.

Portfolio

A portfolio built around founders,
technology and influence.

A focused portfolio that combines ownership, strategic investment and active support.

Owned · Cybersecurity
Axiom Cyber Solutions
Acquired 2019
Owned · Software, design and consulting
Cool Incubator
Wholly owned
Strategic · Streaming
TV4 Entertainment
Board seat
Strategic · Craft beverage
Santa Monica Brew Works
Strategic
Owned · Media
3.1.0. Productions
Wholly owned
Strategic · Gaming rewards
Signal Zero
Strategic
The record

The record.

What the companies in and around the group have done. Figures come from the awarding organisations, not from us.

  1. 2004

    House Advantage is founded

    Jon starts a loyalty and marketing technology company in Las Vegas, later building teams there and in India.

  2. 2009

    Entourage Investment Group is founded

    A private group to own and back technology and lifestyle businesses, with operators rather than passive money.

  3. 2019

    Independently ranked for growth

    House Advantage at No. 1453 on the Inc. 5000 and 347th on Deloitte's Technology Fast 500, after 287 percent growth. TV4 Entertainment named to Fast Company's Most Innovative Companies the same year.

  4. 2022

    Light & Wonder acquires the House Advantage assets

    HALo and around twenty of the team move to the gaming industry leader. Eighteen years from founding to exit.

  5. Now

    Building the next ones

    Cool Inc gives the group its own product, design and engineering team, so the next company gets built as well as backed.

Cool Incubator

The development hub inside the investment model.

Cool Inc is Entourage's wholly owned product, software, design and consulting practice, giving ambitious teams practical capacity to move from idea to shipped experience.

Meet Cool Inc ↗
Two designers reviewing an app layout on screens at night Cool Inc logo
Product developmentIdea to launch
DesignUI, UX, design systems
Web and mobile buildsEngineering
Technology consultingAdvisory
Impact

Investing in possibility beyond business.

Make-A-Wish Southern Nevada
15yrs

Make-A-Wish Southern Nevada

Granting wishes for children with critical illnesses.

Jon chairs the board.

Olive Crest
3,500

Olive Crest, every day

Children and families served daily across California, Nevada and the Pacific Northwest.

“They are the unsung heroes in the Las Vegas community, helping so many local young people on the path to success.”Jon Wolfe, on Olive Crest
Parents and children doing crafts together at long tables
An Olive Crest programme day.
Portrait of Jon C. Wolfe
About

Jon C. Wolfe

Jon founded Entourage Investment Group in 2009. He previously founded House Advantage, whose assets Light & Wonder acquired in 2022, and brings 25+ years of leadership across casinos, technology and loyalty.

Today he invests in and builds technology and lifestyle companies, takes board seats where he can be useful, and gives the same attention to the charities the group supports.

Track record

  • SVP and CIO, Horseshoe Gaming Group and Resorts InternationalGaming
  • EVP Operations and CIO, Binion EnterprisesGaming
  • Founder and CEO, House Advantage2004, assets acquired by L&W 2022
  • Founder, Chairman and CEO, Entourage Investment Group2009, present
  • Member, Forbes Technology Council2019, present
  • Chairman of the Board, Make-A-Wish Southern NevadaPresent
For founders

What happens after you pitch.

  1. 01

    Send us a paragraph

    No deck needed to start. What you are building, who it is for, and where you are stuck.

  2. 02

    You hear back within a week

    Either way. A no comes with the reason, so you are not left guessing.

  3. 03

    If it fits, you meet Jon

    The conversation covers what you need beyond money: the build, the board, the introductions.

Contact

Bring us the ambitious version.

Founders, co-investors, press and charity partners: we'd like to hear what you're building.

10100 W. Charleston Blvd., Suite 130
Las Vegas, NV 89135
(310) 362-3514
info@entouragegrp.com
All themes